An industry-leading redesign and build of a creative agency website

Project @ Leap

Faster, lighter, and a tiny digital carbon footprint. All the while remaining on the world’s most popular CMS.

View website

Services

  • Green web design
  • Low-carbon website
  • Sustainable web development
  • WordPress
LEAP. Design for Change homepage

Top level stats

87% Downwards facing arrow

Decrease in the network transfer of the homepage

0.007g

Average CO2 per page view served from cache

100%

Powered by renewable energy with Krystal hosting

The brief

Whilst working at LEAP, we were tasked with redesigning and rebuilding their website to be faster, lighter, and have an small digital carbon footprint that could lead the industry.

The outcome

Keeping the same brand palette, fonts, and overall feel, we managed to redesign many elements and the layout for a better user experience, SEO, and digital carbon footprint.

We also overhauled the CMS controls to make it easier for our content team members to manage.

All this whilst reducing the homepage’s initial load from 1.25MB to 161KB. The website now produces just 0.064g on the initial page view, and only 0.007g for return visits.