The brief
Lucy and Chris run the B Corp creative studio, Made for the World. A business meeting higher standards of social and environmental performance, transparency and accountability. They wanted to produce a new form of impact report that met these standards.
Turning to digital, they envisioned a light-weight, low-carbon digital impact report. One that could be reused year on year, helping to reduce their impact even further.
The outcome
I turned Made for the World’s design into a functional website, which perfectly balanced their brand identity with user-friendly layouts.
A flexible, reusable website
I used WordPress as a content management system with a series of flexible custom content fields, so that the website is easy to populate and update. The website can be reused for future impact reports by repurposing the existing one, or by cloning and amending a few details to create year specific versions.
The website includes some subtle animations to make key elements stand out, such as the B Corp scoring system, accordions, and on-page section navigation.
Low-carbon optimisations
Optimised imagery and SVG illustrations keep the pages crisp and reasonably lightweight for how detailed the textured illustrations are.
Subset fonts only load the necessary character set. The font files are self-hosted so they can be preloaded and cached. This is instead of loading from a third-party Content Delivery Network.
With static full page caching running on the server, and CDN in place, the website is ready to run smoothly from wherever in the world it is loaded from.